Crossbow Leather + Hats

Inspired by Butch Cassidy’s cattle mark and iconic symbols of the American West, the reimagined brand identity for Crossbow reflects a modern yet storied heritage. Based in Telluride, this western lifestyle brand offers a bespoke retail experience with custom hat and belt bars. In-store, sustainably sourced leather goods and custom hats are meticulously crafted alongside one-of-a-kind pieces, creating an immersive celebration of authenticity and tradition.

Brand Identity | Print | Digital | In Store

Photography Katrina Flynn | Video Spencer Hoffman