Crossbow Leather + Hats

We set out to create a re-imagined brand identity drawing on inspiration from Butch Cassidy’s cattle mark + other icons of the American west. Crossbow is a Telluride-based western lifestyle brand offering a custom experiential shopping experience. Leather goods + hats are crafted in-store using sustainably sourced leather and one-of-a-kind pieces from local artisans.

Brand Identity | Print | Digital | In Store

Photography Katrina Flynn | Video Spencer Hoffman