Fatz
When your name is Fatz, you have to carry yourself a certain way. With confidence, a wink, certainly a smile. Probably a beer and a plate of chicken and waffles. As Fatz grew to a 45 chain restaurant in the south, it somehow lost that way. Lost its southern roots. Its sense of humor. Its specialness. It was becoming another Applebee's. And no one wants that.
ART DIRECTION | PRINT + DIGITAL DESIGN | SOCIAL + CONTENT | in-store | EVENT ACTIVATION
fatz brand book
fatz brand story
MENU SYSTEM
UNIFORMS & APPAREL
EMPLOYEE HANDBOOK
social content & digital banners