Fatz

When your name is Fatz, you have to carry yourself a certain way. With confidence, a wink, certainly a smile. Probably a beer and a plate of chicken and waffles. As Fatz grew to a 45 chain restaurant in the south, it somehow lost that way. Lost its southern roots. Its sense of humor. Its specialness. It was becoming another Applebee's. And no one wants that. 

 

ART DIRECTION | PRINT + DIGITAL DESIGN | SOCIAL + CONTENT | in-store | EVENT ACTIVATION

 

 
 
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fatz brand book

 
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fatz brand story

 
 
 
 
 
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MENU SYSTEM

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UNIFORMS & APPAREL

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EMPLOYEE HANDBOOK
 

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social content & digital banners

 

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