Fenty x Puma
Designed to ignite excitement and drive brand recognition for Fenty, the launch of Rihanna’s Fenty x Puma collection delivered an immersive, high-impact campaign across NYC, LA, and beyond. An integrated strategy combined pop-up activations, nationwide retail programs, and influencer-driven experiences, including celebrity appearances, street teams, and out-of-home takeovers. The campaign centerpiece, the exclusive Badass Beauty Bar, further fueled engagement. With over a billion media impressions and 33rd Street brought to a standstill, the launch cemented Fenty’s cultural dominance.
