Fenty x Puma
For the launch of Rihanna’s Fenty x Puma collection, pop-up experiences in NYC and LA were created, as well as online and nationwide retail programs. Core activities included launch and influencer events, store programming, celebrity appearances, street teams, out-of-home advertising, and the creation of the Badass Beauty Bar. The launch generated over a billion media impressions and shut down 33rd Street.
