Keds x Taylor Swift

The “Calling All Brave Girls” campaign expressed both the overall brand sentiment and a call to action for a new online experience, Bravehearts.com, where girls could share their sense of style and personal stories.

This digital-first campaign was part of an overall multi-media campaign of digital, social, video, print, mall media, promotion and retail components to be used in key markets around the globe.

The Bravehearts.com website was designed to fuel engagement, content creation and provide a significant source of earned media for Keds. Taylor Swift embodied the brand’s brave new spirit: confident, enduring, iconic, eternally optimistic, all-American, and a fashion leader with a story of personal courage. Taylor was to be Brave Girl #1, accelerating a meaningful connection to young women and a strong brand association.

ART DIRECTION | PRINT + DIGITAL DESIGN | SOCIAL + CONTENT | in-store | EVENT ACTIVATION