Neiman Marcus

Neiman Marcus wanted to develop the identity for a sub-brand within their stores called Luxury Essentials. Based on the team’s initial design direction, we proposed a treatment that felt modern, timeless, and effortlessly luxurious. Ultimately, the branding stystem was applied to advertising, catalog, print, in-store signage, in-store environment, trade dress, and digital applications.

CREATIVE DIRECTION | Brand Identity | PRINT + DIGITAL DESIGN | INTERIOR DESIGN | PACKAGING