Everything Grows Better Outside
After being acquired by TJX Brands, Sierra Trading Post needed to reclaim it’s positioning as off price outdoor equipment for gear heads without alienating a newer audience that wasn’t accustomed to the outdoor space.
Our platform was focused on personal growth rooted in exploration: Maybe it’s the air. Or the sunshine. Or the freedom to move around. But something happens when you share an adventure. Barriers are broken down. Smiles turn up. Perspective grows.
