Timex Brand Repositioning

Tasked with reclaiming ownership and revitalizing the 160-year-old watch company, this initiative united the Timex brand globally for the first time in its storied history. The ‘Wear it Well’ campaign brought to life the philosophy that time is our most valuable resource—urging people to spend it wisely. Through a comprehensive rebrand, Timex’s identity was redefined, articulating its enduring legacy, purpose, and cultural relevance in a modern world.
 

Art Direction | Brand Identity | Print + Digital Design
Social + Content | Packaging + Pop Display