Timex Brand Repositioning
Our assignment was to claim ownership and re-establish relevancy for the 160-year-old watch company, while uniting the brand globally for the first time in its storied history.
The “Wear it Well” campaign sought to bring to life the idea that with the small amount of time we’re each allotted on earth, we must spend it wisely. The re-brand allowed us to articulate what Timex stands for and why it matters.
