IMPACT

The “Wear it Well” campaign was the most successful in Timex company history:

First-ever campaign to be used across global markets (North, South and Central America, Europe, US, Middle East and Asia-Pacific)

Post-launch, sell-in was the best in company history, solidifying and growing key wholesale partners

Timex shipped +6,000 branded POS units, bringing the brand to life in display, shop-in-shops and kiosks

Campaign reached over 20 million Millennials

Campaign became foundation for Timex’s 160th anniversary celebration worldwide

the “Wear it Well” campaign laid claim to Timex’s authentic place in American history.
Based on its success, the new creative platform became a growth platform, ultimately implementing the campaign globally
and unifying Timex’s full range of products for the first time ever.