Wrangler

Art direction and design for Wrangler’s Born Ready campaign focused on translating the brand’s Iconic American lineage into imagery that felt both iconic and contemporary. Rooted in Wrangler’s legacy of durability and independence, the campaign reframed heritage through an editorial, culturally attuned lens. The result positioned Born Ready as a timeless expression of the brand — honoring Wrangler’s Western legacy while embracing it’s relevancy today.

Print | Digital | In Store | Tagging | Packaging

Photography & Creative Direction Anthony Shea