Wrangler
Creative direction for Wrangler across seasonal campaigns and initiatives, shaping the visual language of Western, Modern, ATG (All Terrain Gear), and IndiGood. The work translates Wrangler’s iconic American lineage into imagery that feels both timeless and contemporary—rooted in durability and independence. Across each season, the approach builds a cohesive yet evolving visual system, positioning Wrangler as both a heritage icon and a modern lifestyle brand.
Print | Digital | In Store | Tagging | Packaging
Photography & Creative Direction Anthony Shea
Design direction & exploration for Indigood, part of our WeCare commitment to the planet. We’re taking the steps to reduce the boot print we leave on the Earth with ambitious sustainability goals and industry-leading practices to achieve them. Whether it’s water use, healthier soil or clean energy, we’re re-thinking how our products are made and what they’re made of, finding more ways to use less.
Indigood
